It’s something of a year of change for Sony Bravia. Yes, new TVs, but amongst the range are two notable new directions. One is Sony’s strong use of design – Sony Monolithic Design – in the NX Series.
The second, and probably ‘noisiest’ new direction, is Sony’s first 3DTV. And 3DTV is going to be spoken about a lot this year. This football World Cup year. Events like the World Cup and the Olympics drive strong TV sales every time, and with some games in the World Cup being shot and shown in 3D, it will be interesting to see how strongly this new TV format goes.
So, here’s an overview of the Sony Bravia 2010 LCD TV range.
Bravia NX Series
The NX series incorporates Sony’s Monolithic Design, the intention to have the TV looking good, both on and off.
Key features:
- Built in Wi-Fi access to Bravia Internet Video content, Bravia Internet Widgets and DLNA enabled devices
- Motionflow 200Hz and Image Blur Reduction (NX700 Series features Motionflow 100Hz)
- Deep Black Panel and Edge LED backlight for enhanced viewing and super slim design
- Optional brushed aluminium designer stand and adjustable 0º/6° positioning
Price:
- NX800 series – 60 inch ($6,999), 52 inch ($4,999)
- NX700 series – 46 inch ($3,699), 40 inch ($2,999)
Bravia HX Series
To celebrate the 2010 FIFA World Cup, Sony will have a limited edition Bravia HX700 TV, featuring Sony’s Monolithic Design, Motionflow 200Hz technology and screen sizes up to 55”. The HX800 and HX900 will be released mid-year.
Key features:
- Motionflow 200Hz, Motionflow PRO 200Hz or Motionflow PRO 400 (select models) and Image Blur reduction
- 3D Optional (Full HD 3D) (select models; requires optional accessories)
- Wi-Fi adapter for easy wireless network connection (sold separately) to Bravia Internet Video content, and DLNA-enabled devices
- Bravia Engine 3
Price:
- HX900 – to be advised
- HX800 – to be advised
- HX700 series – 55 inch ($3,899), 46 inch ($2,999), 40 inch ($2,499)
Bravia LX Series
This will be the model that grabs a lot of the attention. Full High Definition, 3DTV.
Key features:
- 3D Integrated (Full HD 3D)
- Built in WiFi access to Bravia Internet Video content, Internet Widgets and DLNA enabled devices
- Motionflow PRO 200Hz and Image Blur Reduction for smooth images and effective delivery of 3D content
- OptiContrast panel to minimise the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.
Pricing: to be advised.
Bravia EX Series
- Slim, Edge LED backlit screen (EX700, EX600)
- WiFi adapter for easy wireless network connection (sold separately) to Bravia Internet Video content, and DLNA enabled devices
- Presence Sensor (EX700) and range of energy saving features
- Bravia Engine 3
Price:
- EX700 series – 60 inch ($5,699), 52 inch ($3,699), 46 inch ($2,899)
- EX600 series – 40 inch ($1,699) and 32 inch ($1,299)
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