The watch world is about to get a bit of a shakeup with the release of The Pebble - a smart, app-driven watch that is friends to iPods, iPhone, and Android smartphones.
The BMC teammachine SLR01 bicycle is the very model used by Australia's Cadel Evans, a chance to win the 2011 Tour de France.
An embedded RFID chip embedded in the Swatch Snowpass range of watches will get you past the crowd and straight on the ski slopes or lifts.
The ShadowBox can show you not only where you rode, but how you rode, via GPS and 3D modelling video.
The Ciclotte exercise bike is made in Italy, from materials such as carbon, steel and glass fibre - and has has a high price to match the high tech.
Not only can you follow the HTC-Columbia team in real-time on the Tour de France, you could be tracking your own exercise movements using the My Tracks app.