Canon’s digital camera and printer price drop salvo

Canon 5D Mk II digital SLR camera - closeup

In a bid to arrest the increasing move by Australian consumers to purchase cameras from overseas websites, Canon Australia have announced a price drop on 95 product across its range. These price drops include digital SLR cameras, compact digital cameras, lenses, printers and video cameras.

Canon don’t see that the demand for its cameras has lessened, and that this action is to “stimulate consumer activity in the local retail market during the second half of 2011. It also says that interruptions to the manufacturing process due to the earthquake and tsunami disaster in March this year have been overcome.

“The passion for digital imaging continues in Australia and there’s never been a better time to buy digital imaging technology with the great value available in local retailers,” said Jason McLean, Director – Canon Consumer Imaging, Canon Australia. “We’re taking and sharing more images than ever before and we’re seeing a continuing consumer focus on enhancing the lifestyle experience through upgrades in quality and advanced functionality.”

Amongst the products reduced in price are the following:

PRODUCTOLD RRPNEW RRP
EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS)$1,949$1,449
EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS)$2,399$1,999
EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM)$4,899$4,499
MT24EX Macro Twin Lite to suit the entire EOS range$1,499$1,199
HFS20 HD digital video camera$1,199$899
EF70-300IS EF 70-300mm f/4-5.6 IS USM lens$1,199$949
EF40056LU EF 400mm f/5.6L USM$2,319$1,999
PIXMA MP5150 multifunction inkjet printer$179$129
PowerShot SX130 compact digital camera$329$229
PowerShot G12 compact digital camera$799$699
IXUS 310 HS compact digital camera$449$399

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