Sony’s new 4K Ultra HD TVs here in July

Sony 4K Ultra HD TV X9004A, front view

Sony has tonight shown off its new 4K Ultra HD TVs, due in stores in July. The TVs, the Sony X-Series, will be available in 55- and 65-inch screen sizes. The resolution of these backlit LED TVs is 3840 x 2160, four times that of full HD TV.

Sony will bundle in an 8-pack of films to show off the panels to their full capabilities. They are ‘Mastered in 4K’, delivering an “outstanding near-4K experience”. The films included are:

  • Angels & Demons
  • Battle: Los Angeles
  • Ghostbusters
  • The Karate Kid (2010)
  • The Amazing Spider-Man
  • Spiderman
  • The Other Guys
  • Total Recall (2012)

Mastered in 4K is worked via the magic of algorithms and in-TV smarts. Sony boffins first match the algorithms used to down-convert 4K movie masters to HD, and then the Sony 4K X-Reality PRO engine up-converts them back to 4K. Actually, back near 4K.

4K Ultra HD TV compared to Full HD The Sony X-Series will also deliver Full HD 3D, and 4 sets of 3D glasses are included in the package.

The 4K Ultra high definition TVs are all Wi-Fi-enabled and in addition to hooking up to your home network they will also be able to connect to the Sony Entertainment Network, with such content as:

  • Catch-up TV channels – ABC iView, SBS, PLUS7 and Ten
  • On-demand movie services Video Unlimited, Quickflix, Yupp.TV, Crackle, Mubi, Garage Entertainment and more
  • On-demand music services Music Unlimited, Pandora, Moshcam, vTuner and the Berlin Philharmonic Orchestra
  • Pandora internet radio service that allows you to create personalised radio stations based on a song, artist or genre
  • Yupp TV more than 60+ Indian TV channels

“These amazing TVs are about making 4K resolution a reality for everyday consumers.  Sony’s new 4K Ultra HD TVs will make everything you watch look and sound better, regardless of content source – broadcast TV, DVD, Blu-ray, internet, whatever.”, says Hass Mahdi, Marketing Manager, Home Entertainment at Sony Australia.

This ‘making everything better’ is a reference to the X-Reality PRO processing engine inside the Sony 4K TVs, working to upscale the images. Upscaling to ‘near 4K’.

No pricing details were given, but if you’d like to have a guess and you’re skilled in the area of mathematics, the 84-inch model that is on sale now has an RRP of $24,999.99.